Kyler Boudreau

Choosing the Right Domain Name

By Kyler Boudreau on March 15, 2016
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You’re all excited about a shiny new website and rush to a domain registrar like Name Cheap to grab a domain name. But as your cursor blinks in the domain name search field, you begin to wonder what name you should choose. We recommend taking a few, because this is an extremely important decision.

The First Thing People See

Why is choosing a domain name so important? Because your choice on a domain name will impact the effectiveness of your online marketing. Why? It’s the first thing people see or hear before viewing your actual website.

Your choice on a domain name will impact the effectiveness of your online marketing.

Example: If you meet someone at the coffee shop and they say, “Check out my website, it’s healthybakingforless.com” you instantly know (to some degree) what their site is about. In fact, it’s going to partially form your opinion as to whether you even want to spend 5 minutes checking their site out.

Determine Your USP

You’re a Young Living distributor who needs a website to grow. Great! However, is that truly what you want to dedicate your site to? Is that the best way to connect with potential customers?

It’s okay to make your domain name oils related just like we did at Oily Sites. But what’s your USP? It stands for unique selling proposition. It’s what unique about you. Why should someone choose you over another Young Living distributor? Do you love fitness? Are you a mom or dad? A chef? An astronaut? Figure out what you’re passionate about which can be your USP, and then connect with people that way. Sometimes this can be a more effective domain name.

Figure out what you’re passionate about, and connect with people in that way.

If you’re not clear on a USP right now, another safe way to go is simply yourname.com. If your site is simply your name, you have complete freedom to talk and blog about anything under the sun. You can talk about oils, movies, baking or fishing. Whatever!

Some ask us if they can change their domain name later. Yes, you can, but there can be consequences to that. Google ranks your site based on the domain name. If you change domains, and don’t make the transition correctly, it can impact your ranking for Google search.

In Summary

If you want a site dedicated to oils, it’s totally fine to have a domain name like we did with Oily Sites. But if you’re interested in reaching people in other ways, and then introducing oils, your name or a name related to your USP is a killer way to go.

Happy choosing!

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filed under: Online Marketing, Websites

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